Getting Started with Facebook Pixel Helper: A Step-by-Step Guide

The Facebook pixel gives you the information you need to effectively and successfully target users who visit your website and engage with your content. You can use the Facebook Pixel Helper to monitor your pixels to make sure they are working properly. If you know how to use Pixel Helper, it can be a handy tool. In this post, we'll cover everything you need to know about this nifty tool, including what it is, how to use it, and how to troubleshoot any issues that may arise.

But before we get into the essence of the problem, let's define the subject. A Facebook Pixel is a piece of code that you place on your website. The information it captures allows you to track Facebook ad conversions. It also helps advertisers track the performance of their ads and then optimize them to ensure the right people see them. Based on how website visitors behave, the Facebook Pixel helps businesses determine the ideal ad program. But that's just a brief introduction to this super useful tool. Read on to learn more about it and how to use it for better marketing.

What is the Facebook Pixel Assistant?

Facebook Pixel Helper is a Chrome plugin that ensures the Pixel is properly installed on your website pages. It shows the number of pixels on the page, as well as any glitches, warnings or installation issues. It's a must-have tool for any Facebook marketer, whether they're new to marketing or seasoned gamers.

Facebook Pixel Helper is currently used by over a million users. Small business owners who are not particularly tech-savvy will benefit from the expansion. This is a simple application that ensures your pixel is properly embedded on your website. Use it to make sure the pixel is compatible with your Facebook ads.

How to install Facebook Pixel Assistant?

Installing Facebook Pixel Helper in your browser is very easy. Just follow these simple steps to get started:

Download and install Google Chrome browser

Open the Chrome Web Store

Search Facebook Pixel Assistant

Install Facebook Pixel Helper

Use the Facebook Pixel Assistant

Let's discuss these steps to help you through the installation process.

Download and install Google Chrome browser

The Facebook Pixel Helper extension is only available for Google Chrome. If you are not already using it, download and install Google Chrome on your computer system to get started. This browser from Google has several benefits, so you don't have to worry about making big changes to the browser. However, if you are already using the chrome browser, make sure it is the latest version.

Open the Chrome Web Store

After installing the chrome browser, look for the Chrome Web Store. You can find it by going to the menu in the upper right corner of your browser. Select More Tools, then click the Extensions tab. Once the extension page opens, click the menu in the upper left corner of the page. Go to the bottom of the menu to find the Chrome Web Store. Click this button and the extension store page will open for you.

Search Facebook Pixel Assistant

Once in the Chrome Web Store, search for Facebook Pixel Helper from the toolbar. A search will display several results. Make sure to choose the correct extension. After opening the extension page, click the "Add to Chrome" button to start using this tool.

Install Facebook Pixel Helper

Now that you've reached the Facebook Pixel Helper page on the Chrome Web Store, click the "Add to Chrome" button to install the extension to your browser. You'll see a popup asking for some permissions and telling you what data the extension can access. Click the "Add Extension" button to accept it. You now have the extension ready in your browser.

Use the Facebook Pixel Assistant

You will now be able to see a grey icon in your browser's extension menu. The icon will have a symbol with "</>" in it. Whenever you visit a website that uses the Facebook Pixel, its color changes from grey to blue.

Facebook pixel helper icon

How to use Facebook Pixel Assistant?

Once you've set up the FB Pixel Helper, you can start looking for Facebook pixel issues on your website. It's important to remember that errors don't always indicate a problem with your pixels.

Although the pixel appears to be working fine, you must adjust the settings on your Facebook account so that the pixel tracks the correct data. It will help the extension detect errors and identify pixel events. The Facebook Pixel Helper will also give you tips on how to improve pixel efficiency, such as:

Track what's happening on your website: To track actions you're interested in, paste your Facebook pixel codebase into your website header. If your pixel is too far on your page, it may miss some user activity if they happen before your pixel fires.

Create one conversion event per page: Facebook recommends inserting no more than one conversion event per page, except when other conversion events are fired on the page when the user takes an action. This will help track and optimize events.

Opt-in for better tracking: If you see the "Pixel on page not loaded" error message, you've turned off Facebook monitoring. Therefore, Facebook may not be able to tell if your pixel is malfunctioning. To opt back in, go to your Facebook settings page.

Common errors that Facebook Pixel Helper can detect

The Facebook Pixel Helper is a great tool when it comes to finding pixel installation errors. While identifying problems is simple, correcting them may not be trivial. Another difficulty you may encounter when trying to run effective Facebook ads is the lack of keywords. You can use the Facebook Ads Library to research competition and find relevant keywords.

Here are some common pixel problems it can detect for you:

Pixel not found

The error "pixel not found" is a common error. This error indicates that Facebook Pixel Helper could not find any extension code in your website header. To fix this, you must check your website's encoding. Check if the code is included in your website. If this is the case, double-check the Pixel ID with your Facebook account.

Pixel not loaded

Your pixel not loading is another common problem. When this error occurred, the pixel helper found indications of the Facebook pixel code, but never made an HTTP call. If you're getting this error, your website's pixel code may not be correct. However, you may not have completed the requested activity. If your activity requires you to click a button, you may need to click it to resolve the issue. If you are unable to complete the activity, please double check that the pixel ID you entered is correct.

not a standard event

You choose the events you want to monitor when you set up the pixel. This can be as simple as pressing a button or watching a video. When you set up a custom event for conversion tracking, you may receive a "Not a standard event" error. This issue is usually caused by your Facebook configuration rather than the pixel itself. You should investigate your incident to see if there is a cause for this issue. You may need to reschedule your event so Facebook can track it.

Invalid pixel ID

When you're tracking Facebook ads, you'll want to collect data from your audience in order to serve them more relevant ads in the future. If your pixel ID is invalid, you will not be able to track information. If you notice this issue while using the Facebook Pixel Helper, please double check your ID number. Check the Pixel ID in your Facebook account and compare it to the code on your website. The entire pixel code may not have been copied into your site's encoding due to copy and paste issues.

Duplicate pixels identified

When you view your website, you will see an error message that states "Duplicate pixels identified". This problem indicates that there are many pixels on a single page. These pixels are not multiples of the same pixel, but a collection of pixels on the same page. If you encounter this issue, you may need to modify your Facebook pixel targeting. It is recommended that you install only one Facebook pixel for one page. This configuration ensures that the data required by your campaign is accurate.

Pixels take too long to load

Another common mistake is taking too long to load pixels. If you encounter this problem, you must re-enter the code in the site header. You may have pasted the code after the '</head>' tag in the HTML. According to Facebook, you have to put your code on your web pages as early as possible.

Pixel activation multiple times

This error indicates that a pixel was sent to Facebook multiple times. It has the same ID and event name as the previous one. Pixels should only be activated when your page loads. If you get an error message stating that the pixel has been activated more than once, you may have the same pixel code listed multiple times. Check your coding to make sure the pixel ID is only used once on your site.

in conclusion

If you want to use the Facebook pixel on your website, you must make sure it works. With Facebook Pixel Helper, you can quickly identify and correct pixel issues. This is a quick way to make sure you're getting the most out of your Facebook pixel.

Using, setting up and tracking your Facebook pixel takes time and effort. So, if you don't have any experience running ads, hiring a specialist agency might be a better option. You can choose paid advertising services (PPC) from well-known agencies. It will help you make the most of your campaign budget and get the best ROI.

Frequently Asked Questions

What does the Facebook Pixel Assistant do? Facebook Pixel Helper is a troubleshooting tool to determine if your Facebook Pixel is working properly. You can verify that the Facebook Pixel is installed on your website, check for issues, and understand the events your Facebook Pixel receives after installing the Chrome plugin.

How do I get the Facebook Pixel Assistant?

After you set up Facebook Pixel Helper, a small icon will appear next to the address bar. Go to your website and click the Pixel Helper icon in the Chrome browser. A popup will show which pixels and events were found on the page and whether they loaded successfully.

Is the Facebook Pixel Assistant free to download?

Facebook Pixel Assistant is a free Google Chrome extension available through the Chrome Web Store. It is often used as a debugging tool to ensure that the Facebook Pixel is properly integrated into your website.

How do I know if the Facebook pixel is installed?

Go to your website and load the page to see if the pixel is working. Return to the Pixels tab of the Ads Manager, where a green dot should appear next to the information in the upper right corner, indicating when the pixel was last active. To be sure, you can use the Facebook Pixel Helper Chrome browser extension. Whenever a website with active pixels is loaded in a browser window, its icon turns blue.